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Ad Placements For Af.net Forum - A History


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#1 glen

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Posted 27 June 2005 - 03:55 AM

Hi everyone,

I am going to start keeping a record of all the ad placements I use in this forum and I will write a little report each time I decide to make a change.

I won't be quoting CTR's because I am not supposed to do this but I will give you an idea of what worked OK and what were complete failures.

It need to be kept in mind that technology based websites such as this one typically have a low CTR anyway. So my results here might not be typical for other types of forums.

In any case, hopefully it will give you a few ideas about ad placement and you might like to try some yourself, whether it be in a forum, or on a completely different type of website.

Cheers, Glen
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#2 glen

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Posted 27 June 2005 - 04:02 AM

OK here is my first ad placement screen shots. I made the change to the top banner a couple of days ago.

Top of Page - Combination of Leaderboard (with special dotted border) and Adlink - Plus a multi-color adjoining strip.
Clipboard03.jpg

Bottom of Page
- Leaderboard (blended)
Clipboard04.jpg
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#3 glen

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Posted 02 July 2005 - 09:09 AM

Call me impatient but I have scrapped the previous ad design. It was not performing at all well. There are a few reasons for this I believe. Firstly, the dotted line around the top ads was too "overdone". And technically minded users who frequent this site probably reacted accordingly.

So my new strategy (given the technical audience of this site) is to use a few large and obvious ads. Particularly the new pink skyscraper on the left is pretty hard not too notice. I have also placed a large rectangular ad at the bottom of each thread.

I have retained the Adlinks in the header to see if they perform better now that the distraction of the dotted line ad below it is now gone. I also have rearranged the "color band" below these adlinks to line up as well as possible with the ad above. I have done this using a table with 6 cells having different color backgrounds. The colors match the website logo directly above and so are meant to create a consistent flow of the users eye downward from the site logo to the adlinks (that is the idea anyway).

Here are a few screenshots of the new ad arrangement -

Here are the top adlinks, the color boxes (table) beneath the adlinks and the wide skyscraper to the left (in bright pink)

scn1.jpg

And here are the rectangle ads below each post
fix.gif

Cheers, Glen
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#4 glen

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Posted 08 July 2005 - 11:51 PM

I made another minor change to the ads displayed here in the forum to demonstrate relative positioning of page elements. You can read about it in the following article -

http://www.adsensefo...howtopic=92&hl=

Cheers, Glen
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#5 glen

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Posted 16 July 2005 - 07:35 AM

I just removed the Ad Links from this site because they were not performing well on the adsense forums site. However they do work well on some of my other sites.

Cheers, Glen :)
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#6 glen

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Posted 03 August 2005 - 08:33 AM

I have made a new change to the ads at the top of the forums. The results for the previous skyscraper were not earth shattering! And the Adlink proved be totally ineffective.

The new header ad has been placed in the forum skin header/footer section. The ad consists of a table with each image in a separate cell.

Wish me luck!

Cheers, Glen :)

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#7 glen

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Posted 08 September 2005 - 08:29 AM

I have added a new style today.....I call it "Clouds of Adsense" :) lol

It is basically a plain green ad block setup inside a table with a "cloud like" image on the top, bottom and left and right :)

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#8 glen

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Posted 08 September 2005 - 10:44 AM

I added the following ads to the footer of the forum today - I call it "osx curve" since osx-e.com inspired this design :)

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#9 glen

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Posted 09 November 2005 - 04:09 AM

i made a rather hasty change today to the top banner ad.

(i am a bit short of time at the moment and this was probably not the shade of green i was planning on using!...oh well this will have to do for today)

its pretty blinding so lets see how it goes.

cheers, glen

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#10 glen

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Posted 27 March 2006 - 04:16 AM

In anticipation of a new ad design i am pasting my old header code here:

<TABLE align="center" cellspacing="0" style="width: 674px; background: #F5FAF0; border: medium double #cbdfc2;">
		<TR>
			<TD width="250" rowspan="2" valign="top" style="border: 0px;"><H3><EM>Making money from Google AdSense is our goal!</EM> </H3>Our community exists because members contribute ideas, comments and questions, so please join in the discussion.<BR/><BR/><I>We are not affiliated with Google Inc in any way!</I>
			</TD>
			<TD style="border: 0px;" width="75">
				<TABLE border="0" cellspacing="0" cellpadding="0" style="background: #F5FAF0">
					<TR>
						<TD width="75" height="74" align="right"><IMG src="puppy.gif" alt="adsense puppy" width="75" height="75" border="0" style="position: relative; left: 2px;"/>
						</TD>
					</TR>
					<TR>
						<TD width="75" height="68" align="right"><IMG alt="Adsense" src="spinning-greenie.gif" width="32" height="32" border="0" style="position: relative; left: 5px;"/>
						</TD>
					</TR>
					<TR>
						<TD width="75" height="68" align="right"><IMG alt="Adsense" src="puzzle.gif" width="32" height="32" border="0" style="position: relative; left: 5px;"/>
						</TD>
					</TR>
					<TR>
						<TD width="75" height="68" align="right"><IMG alt="Adsense" src="globe.gif" width="32" height="32" border="0" style="position: relative; left: 5px;"/>
						</TD>
					</TR>
				</TABLE>
			</TD>
			<TD rowspan="5" style="border: 0px;" width="339">	Adsense Code Here
			</TD>
		</TR>
	</TABLE>


OK here is my new ad design for the header of this site. it uses php to randomly change the graphics.

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#11 glen

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Posted 07 July 2006 - 07:19 AM

i made the logo smaller and also made the "folder" cartoons smaller so that the top of the page uses space a bit more efficiently. otherwise the ad placement has not changed for the top of the page.

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  • Image3.gif

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#12 glen

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Posted 07 July 2006 - 07:50 AM

i added some referral text links for adsense and adwords to the bottom of the forum.

see screen shot below:

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  • Image4.gif

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#13 glen

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Posted 18 August 2006 - 08:41 PM

Some of you may have noticed I have been running a few CPA ads (via Commission Junction) on the forum footer. They have not performed well.

I will continue to display these to visitors only (members will no longer see them). This is possible by using HTML Logic (and an IF statement). HTML Logic is a part of the forum software I am using.

I am now putting some Adbrite Ads at the bottom of the page. These will be displayed to all visitors and members. This is a just an experiment. I will give it a trial for 2 weeks or so and see what happens.

My first observation so far is that the Adbrite ads look a little untidy because they tend to spill over into 2 rows and I did not really want this to happen.

Cheers, Glen :)
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#14 glen

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Posted 06 October 2006 - 07:31 PM

hi everyone, you may have noticed i placed some chitika ads at the bottom of this site. They performed very badly! I am sure they have their place on some websites and I am still using them on another site. But they did not work for an IT website like this one.

So I have switched over to ebay ads and am targeting the "websites for sale" category. Which is category number "46686" in the ebay affiliates editor kit.

Cheers, Glen
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#15 glen

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Posted 24 October 2006 - 07:47 AM

hi everyone, i made a few more changes today.

REMOVED
i was displaying an ebay ad at the bottom of the page and this is now removed as it was a crap performer.

i also had a hostgator ad and a godaddy ad and i made ZERO from these so they are gone.

NEW ADDITIONS
i have now embedded some adsense directly in the forum threads/topics. you can read more about this method here:

http://www.adsensefo...&...post&p=6109

basically you will see an adsense banner below the first post and the 15th post in each thread. for most people, the 15th thread will be the last post visible on the screen and that is why i chose that number.
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#16 glen

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Posted 16 February 2007 - 08:13 AM

Hi everyone,

Its been a while sine I tried a new ad placement on this site.

I used to have images (of little boxes) lined up with Ads but that method is no longer allowed so I stopped using it.

Instead, I have tried a well blended ad link (top left) and 2 leaderboards with different ad backgrounds.

You will notice (if you look closely) that on the leaderboard at the bottom of the page I have used transparency outside the black line so that there is a nicer blend with the dotted background of these pages.

Cheers, Glen

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#17 Saif

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Posted 19 April 2011 - 06:29 AM

nice sharing dude!
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