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[glen]

Hi everyone,

There is sure to be big winners and big losers in the latest Adwords development.

Advertisers will now be able to choose exactly which websites their ads will apppear on. This will be a great tool for them and allow them to directly target certain key audiences. However, if you have a site they have never heard of then you will most probably find a reduction in the number of advertisers willing to place ads on your site and your CPC is most probably going to fall.

So do you think you will be a winner or a loser? I would be interested to hear your views.

Here is a link to the announcement -

http://adwords.blogs...new-way_16.html

There is a quote from the article below. I highlighted some interesting parts. Note that animated image ads will now be permitted (presumably if the website owner allows such ads to appear on his/her site).

Also, cost per impression will be introduced for the first time. This would be beneficial for sites such as forums that gain a lot of traffic but (typically) very low click through rates.

Quote

Target Sites (Not just Keywords)
Now, you can select specific content sites where you want your ads to show. This will allow you to precisely communicate with those individuals who are most likely to be interested in your offerings.

Get Creative
Within site-targeted campaigns, you can use not only text and image ad formats, but also animated image ads.

Make an Impression
Site-targeted campaigns allow you to bid for placement on a CPM (cost-per-thousand-impressions) basis. These ads will compete in the same auction with CPC (cost-per-click) ads.