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[glen]

MSN takes on Google AdWords
update In a move that counters Google's successful advertising programs, Microsoft's MSN unit on Monday launched its own paid-search advertising program in France and said it plans to begin testing the system in the United States next month.

MSN AdCenter, which debuted in Singapore at the end of last month, allows advertisers to launch highly targeted online keyword search-based campaigns, with the ability to include or exclude target customers based on geographic location, gender and age, and to run ads only during certain times and days.


Read More - http://news.com.com/...ml?tag=nefd.top

Here are some more links -
http://advertising.m...t.aspx?pageid=4
http://advertising.m...t.aspx?pageid=1

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adCenter Introduction
We have received feedback from many agencies and marketers about the challenges of managing online advertising, such as:

• Multiple campaigns are hard to manage
  
• There is a lack of information available to help understand the audience clicking on ads
  
• Audience targeting options are needed

All this input has helped us develop MSN adCenter, the next generation of online advertising that will allow you to conveniently plan, execute, and adjust your online advertising programs. MSN adCenter is more than just a means to get your ad listed on MSN Search; it's an advertising tool that you control. You decide how much you pay and when to activate and de-activate your ads.

If you are already familiar with Search marketing programs, start building your MSN Search advertising campaigns now and sign upfor an adCenter account.

If you would like to learn more about MSN adCenter and how it can help you with your online advertising needs, read the MSN Keywords overview. MSN Keywords is the first product available from MSN adCenter. Learn how just a few clicks of your mouse will allow you to advertise on MSN Search. Start using the tools we have developed in order to save you time and optimize your campaigns quickly and easily.

And if Search advertising is new to you, we have the resources you need to become familiar with how it works, how it will benefit you, the steps you should take to begin your campaign, and how to measure your campaign's effectiveness.

View the MSN AdCenter online demo:
http://advertising.m...aspx?pageid=276