I am still listening to the odd adsense podcast and I am liking the ones run by Shoemoney at webmasterradio.fm. The radio show is called "Net Income".
Here are a few tips I have got from this radio show so far:
- Shoemoney does very well from website subscriptions. I am not sure what type of site he is referring to but I am guessing it might be a ringtones website. He seems to think they are pretty good.
- Paying for a listing in the Yahoo Directory is worth the money. And its possible to get a discount from some guy on the Digital Point Forums
- Mix up ad networks. He tends to do a split as follows: 40% adsense, 40% YPN and 20% for other networks/affiliates (and use php scripts to rotate between networks). This is supposed to help overcome ad blindness.
- Important to have your sites listed in the dmoz.org directory.
- Adsense is still one of the best programs but a lot of sites have seen a drop in earnings this year
- YPN (the Yahoo equivalent to adsense) has poor ad targeting but if you apply some sneaky tricks you can skew the ads and get a higher payout per click. The click through rate tends to be lower than Adsense.
- Fastclick and other CPM programs are generally not very good.
- Amazon affiliates program doesn't pay well. Better to use Commission Junction.











