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[Joseph]

Hello,

I just read an interesting article on DM News.

Google are running a new BETA program that allows adsense publishers to provide Google with demographic information (aka "signals") for the website audience so that adsense adverts can be better targeted to that audience -

Quote

"The type of signal would depend on the type of Web site. A music site may send Google information that its users are mainly young males, for example, and Google would use that information to target ads.

Article details -
Google Tests New AdSense, AdWords Formats
Aug. 09, 2005
By: Christine Blank
Contributing Editor
http://www.dmnews.co...rticle_id=33721

Enjoy, Jo